After the publisher of the Chicago Inter-Ocean saw the first color press in Paris at the offices of Le Petit Journal, he had his own color press operating late in 1892.[2] At the New York Recorder, manager George Turner had R. Hoe & Co. design a color press, and the Recorder published the first American newspaper color page on April 2, 1893. The following month, Pulitzer's New York World printed cartoonist Walt McDougall's "The Possibilities of the Broadway Cable Car" as a color page on May 21, 1893.
The Yellow Kid is usually credited as the first newspaper comic strip. However, the artform combining words and pictures evolved gradually, and there are many examples of proto-comic strips. In 1995, King Features Syndicate president Joseph F. D'Angelo wrote:
It was in Joseph Pulitzer's New York World that cartoonist Richard Outcault's legendary Yellow Kid made his newspaper debut in 1895, but it was Hearst's New York Journal that cannily snatched the Kid away from the rival sheet and deployed him as a key weapon in the historic newspaper circulation wars. The Kid led the charge in Hearst's trailblazing American Humorist comic supplement, with its famous motto: "Eight Pages of Iridescent Polychromous Effulgence That Makes The Rainbow Look Like A Lead Pipe!" Pulitzer fought back by hiring another artist to draw Outcault's character for the World. The publishers' fierce battle over the bald urchin in the yellow nightshirt led bystanders to refer to sensational, screaming-headline style newspaper combat as "yellow journalism." The popularity of that expression tainted the early comics as a less-than-genteel entertainment, but it also made it clear that the "funnies" had become serious business, seemingly overnight.[3]
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